The Common Discourse

Identity built using a hybrid of the SB7 (Storybrand) framework and the CORE methods. The storybrand framework is a surefire way to build your identity for the customers that you have and want, instead of for yourself, and the CORE methods are the individual processes that allow the client to drive identity development.

It starts with some question and answer sessions with the client, that will inform how the Business’ key words are built.

The key words are then translated into visuals. And the visuals are then used to build 3-4 directions.

Those directions are then made into stylescapes, which give an overall sense of what the finished branding could be. Pictured here are three stylescapes that the client chose from.

The client chooses a stylescape they like, or two, and this informs the finishing steps.

Then a company styleguide, logo and other collateral are supplied to the client.


Leave a Reply

Your email address will not be published. Required fields are marked *


Your browser is out of date. It has security vulnerabilities and may not display all features on this site and other sites.

Please update your browser using one of modern browsers (Google Chrome, Opera, Firefox, IE 10).