A mobile QR code campaign for this global grower and marketer of fresh, Organic and Fair Trade fruits and vegetables.
Five different mobile-optimized animations were created, as an introduction to the make life sweet campaign. Users are then taken to the mobile site where they can learn how they can help, and take action. The site is fast, simple and informative with pictures that the user can swipe with their finger.
The items in the animation were illustrated by the talented Stephen Nagy.