Client Overview
Modesto Junk Co. is a metal recycling center serving the Modesto area. They operate a physical location where customers can drop off scrap metal, and offer bin rental services for ongoing collection needs.
Their Competitive Advantage
Modesto Junk Co. pays the highest rates for scrap metal in their area.
Target Customers
- Businesses – Consistent customers using bin rental services for ongoing metal recycling
- Contractors – Project-based scrap metal removal
- Individuals – One-time drop-offs at their physical location
The Challenge
When Modesto Junk Co. came to us, their existing website was holding them back:
- Outdated design that didn’t reflect their professional service
- Poor visual appeal that failed to inspire confidence
- Outdated information that confused potential customers
- Unclear service offerings – visitors couldn’t easily understand what they do or who they serve
- Limited lead capture – only a basic contact form that didn’t serve different customer types
Most importantly, the website wasn’t helping them achieve their business goals: attracting more commercial customers who would provide consistent, ongoing business through bin rental services.
The Solution
We delivered a comprehensive website redesign, going above and beyond to ensure Modesto Junk Co. had a digital presence that matched their market-leading position.
Design Approach
We created a distinctive visual identity that reflects their industry while maintaining professionalism:
- Metal-inspired design language – Jagged, metal-like edges throughout the site create a cohesive theme
- Clean presentation – Modern layout with generous spacing for easy scanning
- Clear communication – Organized content that immediately shows what they do and who they serve
- Highlighting their advantage – Prominent messaging about their superior payout rates
Technical Implementation
User-Friendly CMS – Built with ease-of-use in mind, allowing the Modesto Junk Co. team to update content without coding knowledge or risk of breaking the design.
Targeted Forms – Replaced the generic contact form with purpose-built forms for:
- New client inquiries and bin requests
- Existing customer bin returns and renewals
Analytics Integration – Implemented comprehensive tracking to measure performance and inform future improvements.
Our Process
- Wireframing – Mapped out user flows and content structure
- Design – Created custom visual identity with metal-inspired elements
- Development – Built a robust, easy-to-maintain website
- Launch & Support – Deployed the new site with ongoing Sitecare services
The Results
The new website successfully addresses all of Modesto Junk Co.’s core challenges:
✓ Modern, professional design that builds trust with commercial customers
✓ Clear communication of services and competitive advantages
✓ Streamlined lead capture with customer-specific forms
✓ Easy content management for the client team
✓ Strong foundation for attracting consistent business customers
Client Feedback: The client is pleased with the final result and the professional online presence that now represents their business.
Ongoing Partnership
Beyond the website redesign, we continue to support Modesto Junk Co. through our Sitecare services, providing hosting, maintenance, and ongoing technical support to ensure their digital presence remains reliable and up-to-date.
This project demonstrates our commitment to delivering comprehensive solutions that go beyond surface-level design. By deeply understanding the client’s business model and competitive position, we created a website that serves as a true business tool for growth.
