The Challenge

Fitness Rangers’ old website was holding them back:

• Outdated builder – Editing was painful and not possible to accomplish certain tasks.
• Unsupported – The company that created the old pre-made theme had completely erased all trace of it from their website.
• Undocumented and messy shortcodes – The site was built on shortcodes. Editing it required deciphering a wall of undocumented shortcode text. Even the source code of the theme did not provide any hint on what things were.
• Poor visual appeal – Some of the broken aspects of the theme began to affect the site layout, and that can fail to inspire confidence in potential customers.
• Reliant on outdated PHP – The site was not compatible with PHP8, and major functionality would break if attempted. This was affecting advertisement campaigns as certain PHP8-only plugins were required by marketing.
• Broken Functionality – Critical paths like booking appointments and submitting forms were dead ends due to missing links and non-functional features.
• Inconsistent UX – Navigation elements and layout logic were applied unevenly, creating a disjointed experience across pages.
• Neglected Polish – Obvious placeholder text and unoptimized visuals made the site feel unfinished and untrustworthy.
• Poor Mobile Adaptation – Features designed for desktop were blindly carried over to mobile, adding friction instead of value.
• Third-Party Integration Failures – Embedded tools were either broken or visually broken, undermining their purpose.

They have been our client for a decade and we saw this project as a chance to express our gratitude to them by doing an excellent, above-and-beyond job.

The Solution

We delivered a comprehensive website modernization, going above and beyond to ensure Fitness Rangers had a digital presence that matched their brand.

We did not duplicate exactly the old theme, but instead made minor visual improvements along the way. For business-critical pages like the pricing and sign up page, we did a redesign and modernization.

We executed a complete, ground-up rebuild focused on performance, maintainability, and user experience:

• Fresh foundation: New installation, database, and streamlined user accounts—no legacy bloat.
• Content & media cleanup: Removed 3,000+ unused files, converted all images to WebP, and manually repaired 65+ posts corrupted by old theme code.
• Structured content: Migrated FAQs and team profiles into custom post types for easier management; manually curated staff bios for consistent brand voice.
• Design & UX polish: Standardized page headings, slider behavior, and mobile layouts; unified disparate design languages with subtle recurring motifs.
• Redesigned key pages: Pricing & Sign up
• Performance & code quality: Replaced bloated plugins with lightweight custom code (Mindbody embeds, editable price cards), added video thumbnails, and optimized assets.
• Technical infrastructure: Fixed DNS records, added email deliverability service, and implemented Cloudflare Turnstile spam protection—ensuring reliability and security from the ground up.

Ongoing Partnership

Beyond the website redesign, we continue to support Fitness Rangers through our services by providing hosting and ongoing technical support to ensure their digital presence remains reliable and up-to-date.

This project demonstrates our commitment to going above and beyond and to deliver excellence in our work which is increasingly rare these days.