The Weekly Issue
This live music event takes place every Friday at the Copper Rhino in Modesto, CA and is booked by the very talented Jill Ferris. Before the first event, an identity and recurring themes for weekly 11×17 posters were made. The whole idea behind The Weekly Issue’s marketing is for it to have that new comic book feel with each show; a mixture of cuteness, nostalgia and stunning design. During the shows, after each band’s set is done, there are professional audio spots for the weekly issue (created by voice actor and B92.9 DJ John Chimpo) being played between some of the latest and greatest songs. For larger shows, we are developing video trailers. They immerse the viewer into that weeks issue, and feature short samples of each band’s music.
We wanted to make it as easy as possible for someone to learn what each show was about. We did this by incorporating QR codes into each poster -and when available they will send the user straight to the video trailer. A person armed with a smartphone could see the poster, and be hearing the music in under a minute. We felt a portal was necessary to bring all of this information together; so a custom Facebook fan page was built, and populated with the fliers, videos and information along with photos (with a recurring visual theme) that were taken at each show. Check out the youtube and facebook links below to further explore this show series.
The Weekly Issue, Jill Ferris & The Copper Rhino were all nominated for MAMA awards in 2011 – congratulations guys!
Update: After a successful start-up, The Weekly Issue’s assets have been handed over to the very capable hands of the staff at Flyboys and The Copper Rhino.